The Power of a Connected Kitchen

Whether they know it or not, most people’s minds are on the idea of “connection” when they are in their kitchen. They are, far more often than not, making food for other people. Or making food WITH other people. Or making food they intend to share with other people in some way, even if it’s just through their smartphones.

 Unlike our living rooms, which have now either been completely vacated or, thanks to our TVs, become the place where we go to DISconnect, our kitchens have slowly grown into the social centers of our world—where we go to dazzle, delight, show-off, and yes, connect.

The Cooking and Recipe App Explosion

A 2015 Google study found that 59% of 25-to-34-year-olds cook with either their cell phones or tablets handy. In this 2018 Medium article, UX designer Velichko Botev researched the recipe app market via a survey of a demographically diverse group, and found that:

  • 76% of the subjects cook but only 26% consider themselves to be skilled at it
  • More than 76% spend a considerable amount of time in the kitchen
  • Only 13% know exactly what to cook
  • More than 53% have trouble deciding what to cook

Factor in the pandemic and its clear and immediate impact on the number of people staying home, and it’s no wonder that recipe apps are finding a bigger and bigger audience.

Remember: these branded apps start with the device they come with. Customers get their devices started in-app, and then take advantage of all the extras the app comes with, including recipe sharing.

The combination of smart home apps, social media, blogging, and recipe-sharing is simply too sumptuous to pass up for most socially connected would-be home chefs. What this means is an explosion in pictures and sharing of recipes and food simmering inside smart kitchen devices, such as slow cookers, air-fryers, and ovens, and that means exposure for your smart kitchen brand.

cooking APPCooking APP Explosion

The Best Apps for Smart Kitchens

All of this social sharing is greatly enabled by smart home apps that can connect the recipe to the device and provide easy sharing capabilities to splash device brands all over the internet, sometimes making the devices themselves (and their brands) go as viral as the images of the recipes they were used to make.

These same apps can also provide valuable customer behavior and engagement data to the brands who make the smart kitchen devices. If the app and IoT ecosystem are able to connect with and analyze data across device categories and brands, all the better, as the device makers will then have robust, valuable, and potentially game-changing insights into what their customers like and how they spend their time.

APP for Smart KitchenAPP for Smart Kitchen

Is it Time to Make Your Kitchen Product Line Smart?

Companies across the globe are asking themselves this not just for kitchen appliances but all types of common household products.

They are wondering:

  • How can I make the leap into smart homes with the least amount of risk?
  • Should I build or buy and what will my investment be if I choose one or the other?
  • What are the best products to make smart?

While the answers aren’t necessarily easy and certainly aren’t one-size-fits-all, the best way to get started in any smart home market, no matter where in the world your company is based, is to think about where your customers are and what they’re doing: are you starting to see a smart home brand—or a traditional brand that recently went smart—begin to eat away at your market share? Are your customers asking for smart functionality and a branded app they can use to share their recipes and cooking ideas? Are new home insurance laws or new IoT security laws practically making it mandatory to begin the transition to smart devices for the sake of customer safety? Then perhaps it’s time to go smart.

Kitchen Product LineKitchen Product Line

The best way to get started on your smart journey, of course, is to find the right partner—one that already knows the global smart home market inside and out and can make it very easy for you to go smart without breaking the bank. Tuya Smart is that partner. Learn more about us here: www.tuya.com.